Thursday, December 29, 2011

Ever wonder why OJ tastes so delicious?


Honestly have you ever wondered why OJ is so delicious? I really like the ruby red grapefruit though. My favorite was always the not from concentrate, fresh squeezed kind, you know, it says all natural, no sugars added, just pure deliciousness in a box. 

But have you ever wondered why it consistently tastes exactly the same? Ever wonder why it is, no matter what time of year, no matter what kind of crops the trees produced, that brand of OJ that you drink always tastes exactly the same? I know even within the same bag of oranges, when I rarely buy them, each orange tastes different one to the next and none of them tastes like the juice. And I think to myself maybe it's just the combination of so many different oranges that it gives it that delicious flavor. But seriously, buy oranges and make your own juice. It will not matter how you do it you will not be able to match the taste of what you buy in the box.

So how is it that the juice always tastes the same?

I found out that they do several things to it.

First, they are able to store it for long periods of time by taking all of the oxygen out of it. They put the juice in huge containers, suck the oxygen out and leave it sit for up to a year.

Problem? After doing this to the juice it has no taste. And don't forget it is pasteurized as well. That means almost boiled. The juice typically reaches a temperature of 185-201.2° F (85-94° C) for about 30 seconds when being pasteurized.  This destroys all of the vitamin C.

But how do they fix this taste problem? Simple.  They use chemicals to re-flavor it. So now your delicious OJ can taste exactly the same no matter what time of year, no matter what quality of harvest.

Problem? Real OJ can only sit for a couple hours, a day at most, and it is no longer really any good. By good here, I mean good for you. Fruit begins to lose its nutritional levels quickly. What we consider ripe fruit is already decaying actually. Technically fruit is something that should be eaten almost immediately after it’s been pulled off the plant, but they don't really want you to know that. So...

We have been told it is good for us. It is not.

Problem? They openly lie to us. The box says all natural, nothing added; pure Florida oranges. That is a lie.

Bigger problem? It is not just the OJ. It is literally almost every product in the store! There are of course a few exceptions. There are some companies that use good products to make their products. It is rare though.

Even bigger problem? It is not just the food chain! War companies pay politicians the same as the OJ companies do. Pharmaceutical companies do it too. Banks do the same thing. Some war, pharmaceutical company and big bank employees are even politicians.

All our life it has been a certain way. We have all just accepted it on certain levels. That acceptance has lead us into trouble because we have been accepting a lie. It is not just the lie on the box. We are allowing people to intentionally harm us in order for them to make a profit.

Isn't this the biggest problem of all? Profit.

Are you telling me people cannot provide a living for themselves growing oranges without lying about it? Without harming people? That they cannot make a living and keep the health of their consumers in mind?

Our culture seems to be mindlessly consuming all of these corporate products without any thought whatsoever to the consequences or the truth of what is actually going on.

It is not just this one single product.

Can you see the reflection of this one product to the whole of what is going on? They are doing anything to show a profit. Literally anything.  They disguise their lies with a pretty box and addictive taste.  But who said profit is the most important virtue? It is not even a virtue. They pay politicians to make loopholes so they do not have to be honest about what is in their product. What kind of political system is this? Why are so many mindlessly participating?  It is just freaking orange juice.

Stop buying their products!

What if we stop buying anything corporate and started creating demand for local made products? What if we support the community in which we live; directly. Every single time we buy something that says made in China we are basically mailing money to someone in China, or at the least supporting the corporation big enough to do such business. This is not some patriotic talk, or ethnocentric babble, it is a reality. The Fed will eventually have to stop printing money. Every time we buy OJ we are essentially only paying money to a few people in that company anyways. Don't you work for a company? Who is making all of the money?

People always say, "that is just how it is," but they are believing a lie.

I have always been saddened by how poor a state the Clinton, MO farmers market has been in these past few years. There are over 10,000 people in that community and there were maybe five or six vendors on the best of days at the farmers market. I am not so sure half of them actually grew what they were selling. As I said a sad state of affairs.

It would not be this way if there were demand.

Mostly corporations are a funnel of our money to a few people. Sure corporations create jobs, but the money paid to the employees ends up right back in the hands of the corporations when their own employees buy their products too.

Why can't we spend our money locally? Provide the things we need to live in life; locally. We don't need that OJ every week, it is total crap and not good for us anyways. We are just mindlessly giving our money to greedy people. If one has any ethics at all, one would not work for a company intentionally lying to its consumers anyways. Once a year we can send for oranges from Florida, when they are in season, if we need them that badly.

We can grow our own food. We have all the technology and services and knowledge to handle it. To do it effectively and efficiently. Sustainable communities. Think of all the job potential created by moving to self sustainable communities. 

The most important things in life have nothing to do with profit. Absolutely nothing. It is simply the culture in which we were born that makes it seem so.

These people of power are no different from the meth addict who would steal from his own mother to get high. Those who start wars to make money, those who tell lies to sell their products, those who pay politicians just to make a buck; they are addicted to money and power. They will do anything to get your money.  As long as that OJ tastes good who cares what the box says, right? Purchasing their products is fueling their addiction.  It is just fueling them along. These kinds of addictions only get worse and worse, unless they are checked.

Check.

It does not have to be this way. It does not have to change all at once over night. No one has to wake up tomorrow a totally different person. It can start by stopping buying their nasty products.

It can start right now.

I'll never buy OJ again.

The following link is the article where I found out about the OJ.

http://foodfreedom.wordpress.com/2011/09/21/the-6-most-horrifying-lies-the-food-industry-is-feeding-you/

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